Software Development · CRM
A CRM your sales team actually updates
Dynamics 365, Zoho or a custom build, configured around your real sales and service process, connected to your ERP and adopted by the people who have to use it.
- Platform chosen on fit, not on what we resell
- Connected to your ERP, website and phone system
- Arabic and English for customer-facing teams
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What is a CRM project
The system is the easy part. Getting it used is the project.
A CRM holds every interaction with a customer in one place: the pipeline, the quotes, the service tickets and the history, shared across the teams who serve them.
Most failed CRM projects fail the same way. The platform is bought, the fields are configured by someone who does not sell, and six months later the pipeline lives in a spreadsheet again because the CRM asks for twenty fields and gives nothing back.
We design around the process your teams already follow, remove the data entry that earns nothing, connect it to the ERP so quotes and invoices are not re-keyed, and train people on their own data rather than a demo database.
At a glance
- Platforms
- Dynamics 365, Zoho, custom
- Covers
- Sales, service, marketing, field
- Connects to
- ERP, website, email, telephony
- Languages
- Arabic and English
What we deliver
From choosing a platform to the second year
Whichever CRM you end up on, the work falls into these pieces.
CRM selection and consulting
An honest comparison of Dynamics 365, Zoho and a custom build against your process, team size and budget, before any licence is bought.
Implementation and configuration
Pipeline stages, fields, roles, dashboards and automation built around how your teams actually work.
Integration
Connected to your ERP, website forms, email, telephony and e-invoicing so nothing is re-keyed.
Data migration
Accounts, contacts, open deals and history moved and de-duplicated, with the rubbish left behind.
Custom CRM development
When no platform fits, a CRM built around your process, owned outright by you.
Training and adoption
Role-based training on your own data, plus the follow-up that decides whether it is still used in month six.
In detail
What we set up inside the CRM
The parts that decide whether people log in tomorrow.
Sales pipeline
Service and cases
Marketing and leads
Field service
Reporting and dashboards
Automation
How we work
Six stages, ending with people who use it
Adoption is treated as a deliverable, not a hope.
- 1
Assess
Your sales and service process mapped, and the platform choice made on evidence.
- 2
Design
Stages, fields, roles, dashboards and automation agreed with the people who will use them.
- 3
Build
Configuration, customisation and integration to your ERP and website.
- 4
Migrate
Accounts, contacts and open deals moved, de-duplicated and reconciled.
- 5
Train
Role-based sessions on your own data, with managers trained on the reporting.
- 6
Adopt
Support, tuning and a review after the first quarter, when the real gaps show.
Technology
The CRM platforms we work with
We implement all of these, which is why we can compare them honestly.
Microsoft
- Dynamics 365 Sales
- Customer Service
- Field Service
- Customer Insights
- Power Platform
Zoho
- Zoho CRM
- Zoho CRM Plus
- Zoho Desk
- Zoho Campaigns
- Zoho Analytics
Custom
- Bespoke CRM
- .NET / Node.js
- React front end
- REST APIs
Connected to
- Odoo
- SAP
- Oracle
- TallyPrime
- Website forms
- Telephony
Why GoAgile
Why our CRM projects stay in use
The difference is usually made before the platform is even chosen.
We are not tied to one CRM
We implement Dynamics 365 and Zoho and build custom systems, so the recommendation follows your process.
The ERP is ours too
Quotes, orders and invoices flow between CRM and ERP because we build and support both ends.
Designed with the users
Pipeline stages and fields are agreed with the people who sell, not imposed on them.
Arabic and English
Customer-facing teams work in the language they use with customers.
Adoption is a deliverable
Role-based training on real data, then a review when the honeymoon ends.
Reporting that is trusted
Measures agreed up front, built on live data, so nobody rebuilds them in a spreadsheet.
Is your pipeline still living in a spreadsheet?
Tell us how your team sells and serves today. We will recommend a platform, scope the work and say plainly if you should keep what you have.
Explore Our Other Software Development Services
Each service stands on its own and works better with the others. This is the rest of what our software team delivers across Saudi Arabia and the GCC.
Custom Software Development
Systems built around your processes when off-the-shelf software will not fit.
View ServiceWeb Application Development
Secure, scalable web platforms and portals that your staff and customers use every day.
View ServiceMobile App Development
Native and cross-platform apps, from design through the app stores and the releases after.
View ServiceSystems & API Integration
Clean APIs and connectors that keep ERP, CRM, banking and third-party systems in step.
View ServiceSharePoint Solutions
Intranets, document management and collaboration portals on Microsoft 365.
View ServiceOffshore Development
A dedicated GoAgile team working as an extension of yours, across time zones.
View ServiceSoftware Consulting & Advisory
Independent advice before anything is built: architecture, build-or-buy, roadmaps and compliance.
View ServiceCRM Solutions FAQs
Which CRM should we choose?
It depends on team size, process complexity, budget and what you already run. Dynamics 365 suits organisations already invested in Microsoft and needing depth; Zoho suits teams wanting breadth at lower cost; a custom build suits processes no product models well. We implement all three and will tell you which fits.
Can the CRM connect to our ERP?
Yes, and it should. Quotes, orders, invoices and payment status flowing between CRM and ERP removes most of the re-keying that makes people abandon a CRM. We implement Odoo, Dynamics 365, SAP, Oracle, Zoho and TallyPrime ourselves.
Can you migrate our existing data?
Yes. Accounts, contacts, open opportunities and history are mapped, de-duplicated and reconciled before go-live. We also advise on what should not be migrated.
Our last CRM project failed. What will be different?
Usually the design. We map how your teams actually sell before configuring anything, cut the fields that earn nothing, connect the CRM so data is not entered twice, and train on your own data. Then we review after a quarter, when the real gaps appear.
Does it work in Arabic?
Yes. Interface, data and customer-facing documents work in Arabic and English, which matters for teams dealing with customers in both.
How long does a CRM implementation take?
A focused sales rollout can be live in weeks. Adding service, field service, marketing and ERP integration takes longer. We phase it so one team is live and benefiting while the next is being built.
Do you support it afterwards?
Yes, with SLA-based support, tuning, new dashboards and help as your process changes.
Talk to us about CRM
Tell us how your teams sell and serve today. We will come back with a scoped plan, not a sales pitch.
Why GoAgile for CRM?
We implement Dynamics 365 and Zoho and build custom CRM, so the recommendation follows your process rather than our licence book.
- Dynamics 365, Zoho or custom
- Connected to your ERP
- Arabic and English
- Training and adoption included